Comments on: Why Startups Succeed, Why Startups Fail http://metamarketer.com/2009/07/03/why-startups-succeed-why-startups-fail/?utm_source=rss&utm_medium=rss&utm_campaign=why-startups-succeed-why-startups-fail Optimize Profit. Tue, 10 Apr 2012 12:38:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jake Ajwanihttp://metamarketer.com/2009/07/03/why-startups-succeed-why-startups-fail/comment-page-1/#comment-17 Jake Ajwani Tue, 18 Aug 2009 01:14:08 +0000 http://metamarketer.com/?p=795#comment-17 Your three points seem so high level and simple, yet so many aspiring business owners continue to ignore those guidelines & take the plunge without doing enough homework. These entrepreneurs are either running away from pain (boring job or lack of) or towards pleasure (ex: some big payoff from being your own boss). Everyone has a great idea. Most people can start production from their computer or garage after-hours. But what 4 out of 5 people lack is the proper capital to get their product/service to market. I think that is the gap in planning. Two sub-items you can add to the list: A. <b>Get Honest With Yourself.</b> Take stock of your inventory, how/who can help you fund production & marketing costs. B. <b>Answer The Whys?</b> Why are you starting this business? Why would the consumer select your service over established competitors? What differentiates your idea from rest? Price-point differences are easy to identify, a point the goes unexplored is location. Ex: Crepes Crepes have been around for hundreds, no thousands of years? And they totally saturate Paris. But I've recently noticed them creeping up in cute towns (Huntington Village NY, Hoboken NJ, New Paltz NY). They are a unique twist to providing residents with simple, tasty, but different food. They are a perfect example of "blue oceans" business models. Check out the book. ~~ Jake ~~ Your three points seem so high level and simple, yet so many aspiring business owners continue to ignore those guidelines & take the plunge without doing enough homework. These entrepreneurs are either running away from pain (boring job or lack of) or towards pleasure (ex: some big payoff from being your own boss).

Everyone has a great idea. Most people can start production from their computer or garage after-hours. But what 4 out of 5 people lack is the proper capital to get their product/service to market. I think that is the gap in planning.

Two sub-items you can add to the list:
A. Get Honest With Yourself. Take stock of your inventory, how/who can help you fund production & marketing costs.
B. Answer The Whys? Why are you starting this business? Why would the consumer select your service over established competitors? What differentiates your idea from rest? Price-point differences are easy to identify, a point the goes unexplored is location.

Ex:
Crepes

Crepes have been around for hundreds, no thousands of years? And they totally saturate Paris. But I’ve recently noticed them creeping up in cute towns (Huntington Village NY, Hoboken NJ, New Paltz NY). They are a unique twist to providing residents with simple, tasty, but different food. They are a perfect example of “blue oceans” business models. Check out the book.

~~ Jake ~~

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