Flipping “growth” as a marketing imperative


The capitalist imperative dictates growth. But what if instead of defining “growth” as profitability, a company measured “growth” as continual improvements in brand-consumer relations?

If profit is seen as a natural output of empathy with the customer and an ever-improving brand-consumer relationship, then any improvement in the user experience, or brand-consumer relationship would lead to more profit.

No manipulation; no greed.

Almost everyone is familiar with the butterfly effect: one small change that then ripples out and affects even more change.

  • Every interaction an opportunity for an enchantment
  • Every iteration in testing an attempt at better communication
  • Every message crafted from a place of intentional listening
  • Every transaction an opportunity to make the world a better place

Marketing optimization is hearing and understanding what your customer needs throughout every process of the buying experience…

and giving it to them.

This entry was posted in experience optimization and tagged , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.