The capitalist imperative dictates growth. But what if instead of defining “growth” as profitability, a company measured “growth” as continual improvements in brand-consumer relations?
If profit is seen as a natural output of empathy with the customer and an ever-improving brand-consumer relationship, then any improvement in the user experience, or brand-consumer relationship would lead to more profit.
No manipulation; no greed.
Almost everyone is familiar with the butterfly effect: one small change that then ripples out and affects even more change.
- Every interaction an opportunity for an enchantment
- Every iteration in testing an attempt at better communication
- Every message crafted from a place of intentional listening
- Every transaction an opportunity to make the world a better place
Marketing optimization is hearing and understanding what your customer needs throughout every process of the buying experience…
and giving it to them.