Kristy Weinberg is an identical twin, so it’s little wonder she gravitated to brand marketing: it’s all about establishing a unique identity for seemingly related things. As a marketing and branding strategist, most recently for Spacehog Marketing, Kristy helps brands carve out and conquer their space in a crowded marketplace with crystal-clear positioning, messaging and engagement strategies. Kristy comes to [meta]marketer by way of a rich background in marketing, brand development, and agency management.
Prior to Spacehog, Kristy headed up the marketing department for The BarFly Group, a national restaurant consulting and creative agency located in Charlotte, NC. Within this role, Kristy’s team of creative and account specialists worked with Fortune 500 companies such as RJ Reynolds Tobacco Company, regional restaurant chains, and larger companies in the restaurant space by association such as energy and oil and food service operations to name a few.
Pre-BarFly she served as Marketing Director for various multi-brand regional restaurant chains and as Director of Training for a medium-sized restaurant chain during their IPO.
Best known for effectively driving projects and concepts from strategy through execution, Kristy is a balanced thinker able to distill big-picture plans and goals down to actionable plans.