Author Archives: Kate O'Neill
Pubcon New Orleans 2013: Marketing Optimization is Getting Attention
I just got back from Pubcon in New Orleans. If you’ve never been to a conference geared at Internet marketing ninjas, allow me to paint a picture. Many of the conversations involve the finer points of Google’s latest algorithm tweak, or whether having any paid links at all is inherently bad, or comparisons of hosting services [...]
What are you learning?
I spoke this morning at a Williamson County Chamber of Commerce event on a marketing and PR panel with Keith Miles, partner at McNeely Pigott & Fox Public Relations and Mark Cleveland, CEO of Swiftwick Socks, with Dan Ryan of Ryan Search & Consulting as moderator. During the wrap up, Mark drew down a challenge [...]
Why the CMO Needs to Care About Tech Talent
The Nashville Area Chamber of Commerce recently launched an initiative called WorkIT Nashville, aimed at recruiting technology talent from other markets. (You can even see my smiling mug on the “contact” page.) Fine. But let’s say you’re a VP of marketing at a B2B company based in the Chicago area. What do Nashville’s tech talent [...]
Social Media Beyond Marketing: The HR Implication
Last week, Jennifer Way of Way Solutions and I were invited to speak at the West Tennessee SHRM (Society for Human Resource Management) Human Resources & Employment Law 2012 Spring Conference. Our topic was “Highlighters, Candy Bars, & Microphones: A New View of Social Media for HR.” The gist of what we had to say [...]
10 Chrome Extensions for the Savvy Digital Marketer
Everyone here at [meta]marketer is huge on online productivity. Like the rest of the team, I use a good many web-based tools to help facilitate getting a lot of stuff done. As I was setting up a scheduled tweet, it occurred to me that some of our friends might like to see just what tools we [...]
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