Author Archives: Kate O'Neill

The End of an Era, and A New Adventure

Five years ago when I started [meta]marketer, the words “marketing” and “analytics” didn’t hang out together in public all that often. They were uttered side-by-side by only a very small circle of idealistic geeks. I know because I was one of them. A vocal minority of us, at conferences, in interviews, and in written publications, [...]

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