Author Archives: Kate O'Neill
Klout and the business of vanity analytics
The Tennessean newspaper ran a front-page piece this weekend called Klout measures online influence. It examines the role of Klout, an online influence measurement service, in social media usage and cites a number of Nashville-area social media heavy users (including myself and my good friends Dave Delaney, Rex Hammock, Courtenay Rogers, and Steve Chandler) and their relatively high Klout scores. Whenever the [...]
Beautiful one-second videos show us creative marketing possibility
Montblanc held a contest seeking submissions for “one-second videos” and the compiled results are stunning: Seconds Of Beauty – 1st round compilation from The Beauty Of A Second on Vimeo. Perhaps you think of Montblanc as a pen company first and foremost, but this is a promotion for the chronograph. And it is yet another [...]
How does your company capture institutional knowledge?
Here at [meta]marketer, we’ve begun using an Evernote notebook called “[m]m smartzz” to flesh out some thinking around concepts that surface repeatedly in client interactions, so we have a shared understanding of these areas. The one I was just adding today is about taxonomies. It begins: A taxonomy organizes concepts and presents a representation of categories [...]
Connecting with your audience
While we’re not an advertising agency, part of the work we do with our clients deals with knowing your audience well enough to know how to reach them and what will be an effective message when you do. This coffee sleeve, which I picked up at Drinkhaus, my favorite neighborhood coffee shop, promotes a fun [...]
The essence of Nashville, and marketing optimization as a culture of openness
Milt Capps of VentureNashville.com has linked again today to the interview of me he ran a month ago. And that’s super-cool, but check out the blurb (click the image to enlarge): I’m all for being called wise. But then I have to admit that I don’t know what “tyro’s” are. Nonetheless, what Milt is [...]
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