Author Archives: Kate O'Neill
Now Hiring: Super-Smart Marketing Analysts
Do you “see” marketing? Where other people may notice catchy slogans or clever copy, are you picturing the crew back at HQ sitting around a conference table, arguing about metrics and goals and how this billboard or that TV ad relates to their online campaigns? Do you see annoying ads on the websites you visit [...]
Now Hiring: Project Effectiveness Manager
Be honest: you dream in Gantt charts, don’t you? Hey, we understand. We dream in histograms. We know being awesomer than most can be a lonely business. That’s why we’re set on assembling a growing group of awesome people so we can work together and keep each other company while we improve the way the [...]
Klout and the business of vanity analytics
The Tennessean newspaper ran a front-page piece this weekend called Klout measures online influence. It examines the role of Klout, an online influence measurement service, in social media usage and cites a number of Nashville-area social media heavy users (including myself and my good friends Dave Delaney, Rex Hammock, Courtenay Rogers, and Steve Chandler) and their relatively high Klout scores. Whenever the [...]
Beautiful one-second videos show us creative marketing possibility
Montblanc held a contest seeking submissions for “one-second videos” and the compiled results are stunning: Seconds Of Beauty – 1st round compilation from The Beauty Of A Second on Vimeo. Perhaps you think of Montblanc as a pen company first and foremost, but this is a promotion for the chronograph. And it is yet another [...]
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