Comments for [meta]marketer http://metamarketer.com Optimize Profit. Thu, 12 Jan 2012 04:53:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Klout and the business of vanity analytics by Nancy VanReecehttp://metamarketer.com/2011/12/19/klout-and-the-business-of-vanity-analytics/comment-page-1/#comment-505 Nancy VanReece Thu, 12 Jan 2012 04:53:25 +0000 http://metamarketer.com/?p=2422#comment-505 I'm posting a comment on this post to see if my Klout score is effected. - Great post Kate. Maybe I can get MetaMarketer in the Nashville Symphony web budget in the next season. I sure would like that. I’m posting a comment on this post to see if my Klout score is effected. – Great post Kate. Maybe I can get MetaMarketer in the Nashville Symphony web budget in the next season. I sure would like that.

]]> Comment on Klout and the business of vanity analytics by Dave Delaneyhttp://metamarketer.com/2011/12/19/klout-and-the-business-of-vanity-analytics/comment-page-1/#comment-474 Dave Delaney Tue, 20 Dec 2011 16:50:45 +0000 http://metamarketer.com/?p=2422#comment-474 Yes Rex, I believe it was the K+ that they were referring too. Although I'm not totally clear on that. I expect that was the case. However, gaining Twitter followers and re-tweets, probably helps too. Yes Rex, I believe it was the K+ that they were referring too. Although I’m not totally clear on that. I expect that was the case. However, gaining Twitter followers and re-tweets, probably helps too.

]]> Comment on Klout and the business of vanity analytics by Brett Henleyhttp://metamarketer.com/2011/12/19/klout-and-the-business-of-vanity-analytics/comment-page-1/#comment-473 Brett Henley Tue, 20 Dec 2011 16:25:43 +0000 http://metamarketer.com/?p=2422#comment-473 Agreed on all points, and I think it's important to understand the dangers of either side of the fence - whether that be indifference or zeal. I fully admit that I don't pay much attention to Klout. Does that mean it doesn't have applications? Probably not for me, at the moment, but in the age of information overload and noise, it's often easy to ignore measurement in social - it's not that you shouldn't measure, just that you should have a clear benchmark for the "what" and "why." Context makes a world of difference. At the end of the day, the metric "I" care most about is value. Just haven't figured out how to measure that one yet ;) Agreed on all points, and I think it’s important to understand the dangers of either side of the fence – whether that be indifference or zeal.

I fully admit that I don’t pay much attention to Klout. Does that mean it doesn’t have applications? Probably not for me, at the moment, but in the age of information overload and noise, it’s often easy to ignore measurement in social – it’s not that you shouldn’t measure, just that you should have a clear benchmark for the “what” and “why.”

Context makes a world of difference.

At the end of the day, the metric “I” care most about is value. Just haven’t figured out how to measure that one yet ;)

]]> Comment on Klout and the business of vanity analytics by Rex Hammockhttp://metamarketer.com/2011/12/19/klout-and-the-business-of-vanity-analytics/comment-page-1/#comment-472 Rex Hammock Tue, 20 Dec 2011 16:07:45 +0000 http://metamarketer.com/?p=2422#comment-472 Hey Dave, The whole notion of "boosting a Klout score" is what I'm talking about. The only overt "boosting thing" Klout encourages is the "K+" thing where you say someone has clout on a particular topic. Is that what you're talking about? I doubt that easily manipulated meteoric is even part of the actual Klout scoring algorithm. Yes, it may get you in a category, but it's going to make you look low in that category if you don't do all the other things that can't be so easily manipulated. Hey Dave, The whole notion of “boosting a Klout score” is what I’m talking about. The only overt “boosting thing” Klout encourages is the “K+” thing where you say someone has clout on a particular topic. Is that what you’re talking about? I doubt that easily manipulated meteoric is even part of the actual Klout scoring algorithm. Yes, it may get you in a category, but it’s going to make you look low in that category if you don’t do all the other things that can’t be so easily manipulated.

]]> Comment on Klout and the business of vanity analytics by Justin Rondeauhttp://metamarketer.com/2011/12/19/klout-and-the-business-of-vanity-analytics/comment-page-1/#comment-471 Justin Rondeau Tue, 20 Dec 2011 14:26:41 +0000 http://metamarketer.com/?p=2422#comment-471 Kate, Really liked what you had to say. I have always looked at Klout and Alexa as more of a heuristic for gauging my digital marketing success. Services like Klout and Alexa, though useful, do not produce the complete picture. In all fairness there really is no one service out there that really gives a complete picture, so cheers to Klout and Alexa for trying. Kate,

Really liked what you had to say. I have always looked at Klout and Alexa as more of a heuristic for gauging my digital marketing success. Services like Klout and Alexa, though useful, do not produce the complete picture. In all fairness there really is no one service out there that really gives a complete picture, so cheers to Klout and Alexa for trying.

]]> Comment on Klout and the business of vanity analytics by Dave Delaneyhttp://metamarketer.com/2011/12/19/klout-and-the-business-of-vanity-analytics/comment-page-1/#comment-470 Dave Delaney Tue, 20 Dec 2011 13:35:02 +0000 http://metamarketer.com/?p=2422#comment-470 Great analysis Kate. I agree with you and Rex. I would hardly call Klout useless, but I think may people have no use for it in their day to day lives. Where it becomes useful is in measuring influence of gurus, like Rex points out. I have heard of an ad agency recently trying to get their friends to boost their Klout score. This was because a client was deciding between several agencies and basing (in part, I hope) their decision on their Klout scores. It's unfortunate, but consumers should perhaps consider (not obsess about) their Klout scores rather than opt out. There are cases of HR departments and services like Salesforce using Klout now. Food for thought. Great analysis Kate. I agree with you and Rex.
I would hardly call Klout useless, but I think may people have no use for it in their day to day lives. Where it becomes useful is in measuring influence of gurus, like Rex points out.

I have heard of an ad agency recently trying to get their friends to boost their Klout score. This was because a client was deciding between several agencies and basing (in part, I hope) their decision on their Klout scores.

It’s unfortunate, but consumers should perhaps consider (not obsess about) their Klout scores rather than opt out. There are cases of HR departments and services like Salesforce using Klout now. Food for thought.

]]> Comment on Klout and the business of vanity analytics by Rex Hammockhttp://metamarketer.com/2011/12/19/klout-and-the-business-of-vanity-analytics/comment-page-1/#comment-465 Rex Hammock Tue, 20 Dec 2011 02:52:08 +0000 http://metamarketer.com/?p=2422#comment-465 Good analysis, Kate. I've sorta dreaded the day when Klout gains awareness in the real world as the nuance of what it does means it's not always going to translate to information that is actually helpful to the marketer. All it's done for me is generate a lot more pitches for blog posts I should write on topics I don't cover. That said, it does provide a metric for something that is helpful: If a person proclaims themself a social media guru, it will be difficult for them to explain why they don't have a high Klout score. This may hasten the end of the "guru" era. Good analysis, Kate. I’ve sorta dreaded the day when Klout gains awareness in the real world as the nuance of what it does means it’s not always going to translate to information that is actually helpful to the marketer. All it’s done for me is generate a lot more pitches for blog posts I should write on topics I don’t cover. That said, it does provide a metric for something that is helpful: If a person proclaims themself a social media guru, it will be difficult for them to explain why they don’t have a high Klout score. This may hasten the end of the “guru” era.

]]> Comment on Connecting with your audience by Dave Delaneyhttp://metamarketer.com/2011/11/30/connecting-with-your-audience/comment-page-1/#comment-413 Dave Delaney Fri, 09 Dec 2011 13:47:23 +0000 http://metamarketer.com/?p=2412#comment-413 I love traditional marketing ideas like this. It serves as a great reminder that we don't always have to turn to the web to create compelling content. Now stick a QR code, NFC chip, SMS number on this cup and it'll be from the freaking future. And now I'm craving more coffee... I love traditional marketing ideas like this. It serves as a great reminder that we don’t always have to turn to the web to create compelling content.

Now stick a QR code, NFC chip, SMS number on this cup and it’ll be from the freaking future.

And now I’m craving more coffee…

]]> Comment on Conversion Conference East 2011: So glad I went by Tim Ashhttp://metamarketer.com/2011/10/21/conversion-conference-east-2011-so-glad-i-went/comment-page-1/#comment-311 Tim Ash Wed, 26 Oct 2011 01:58:13 +0000 http://metamarketer.com/?p=2354#comment-311 Hi Kate, Thanks for presenting at Conversion Conference and for your nice writeup - hope to see you at future events! Hi Kate,

Thanks for presenting at Conversion Conference and for your nice writeup – hope to see you at future events!

]]> Comment on [meta]marketer all OVER the news by Courtenay Rogershttp://metamarketer.com/2011/09/12/metamarketer-all-over-the-news/comment-page-1/#comment-294 Courtenay Rogers Mon, 12 Sep 2011 21:44:40 +0000 http://metamarketer.com/?p=2294#comment-294 So proud of your success! So proud of your success!

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