…Why Nashville?

So, you may be wondering: what the heck is a crazy-smart marketing optimization agency like us doing in a place like Nashville?

Well, believe it or not, Nashville is a pretty cool place to be. And it’s actually a great tech town. Between the leadership of the Nashville Technology Council, the promise of the new Nashville Entrepreneur Center, and the wonderful and supportive Nashville Area Chamber of Commerce – which was voted the best in the US in 2009 – Nashville has an awful lot to offer tech startups and freelancers.

You probably know Nashville as “Music City,” and don’t get us wrong, we do like being known that way. But partly because of the emphasis on music here, it’s really a hub of creative talent producing content of all kinds. There are filmmakers and artists, writers and designers, and all kinds of other folks making new and interesting stuff all the time. And probably in part due to this, Nashville has been a hotbed of blogging and social media activity, and a breeding ground for innovative web and digital agencies. Hey, we had blogging meetups before blogging meetups were cool. (They are cool, right?)

One of the most fun parts about being “Music City” is that almost everyone here has some musical ability. Ask around at your average Nashville company: almost everyone plays guitar, or they write songs, or they sing, or all of the above.

Aside from all the creative content, Nashville is a huge center for healthcare and publishing – and plenty of tech talent is cultivated through those industries.

But back to [meta]marketer. If you’re not in Nashville and you’re wondering how well we work with companies elsewhere: not to worry. We’re geeks, after all, and we have online collaboration tools and virtual meetings at our disposal. (And probably on our person at all times.) And yes, when it’s appropriate, we can certainly travel for in-person, face-to-face interaction. Because if there’s one thing we know from being in Nashville, it’s that relationships matter, and there’s no substitute for sitting down over a cup of coffee or a bottle of beer to talk about web strategy, business plans, or whatever celebrity we just saw at Crema who’s now trending on Twitter.