Kate O'Neill
Kate’s passion for data-driven business began in earnest during her days managing content at Netflix during the company’s early years, where key metrics across the organization helped drive innovation and transparency without risking short-term success. Several successive leadership roles within both startups and large companies (such as HCA) refined Kate’s crisp views on the interplay of content, experience, strategy, and profit.
But it was while leading customer experience and product development for Magazines.com that Kate truly developed industry-leading expertise in conversion optimization, behavioral targeting, and strategic analytics, resulting in 40% year-over-year increases in the site’s conversion rate and delivering substantial value directly to the bottom line.
Since then, Kate has twice served on the Customer Advisory Board for the Omniture Test&Target marketing optimization product and has been brought in to speak at Omniture’s internal world-wide sales meeting about her experiences as both a Test&Target customer and reseller. She has also spoken about analytics and optimization at numerous national conferences (such as Marketing Sherpa’s Selling Online Subscriptions Summit and the Circulation Management Show), and many smaller local and regional events.
Locally, Kate is an avid supporter of the development of Nashville as a technology and marketing center. She is chair of the Analytics Committee for the Nashville Technology Council, chair of the Online Marketing SIG for the Nashville chapter of the American Marketing Association, and has spearheaded marketing efforts for local tech and marketing events such as BarCamp Nashville and PodCamp Nashville, as well as grassroots marketing campaigns related to relief and community outreach efforts during the Nashville flood in May 2010.
Follow her on Twitter: @kateo
Contact her: kate@metamarketer.com
Connect with her on LinkedIn: linkedin.com/in/kateoneill