Kate O’Neill is at the forefront of data-driven marketing, and her approach is simple: focus on improving the customer experience, and you will make more money.
With this in mind, in 2009 Kate launched [meta]marketer, a forward-thinking consulting agency that advocates both empathy for the customer and accountability for marketing in the use of rules-based segmentation and targeting to achieve greater sophistication, stronger profitability, and better overall results. [meta]marketer has worked with clients such as Ingram Book Company, Symantec, and the Grand Ole Opry, as well as many smaller companies.
Kate’s experience prior to [meta]marketer includes holding the first content management role at Netflix, leading cutting-edge online optimization work at Magazines.com, developing Toshiba America’s first intranet, building the first departmental website at the University of Illinois at Chicago, and holding leadership positions in a variety of start-ups. She speaks regularly at national conferences such as Online Marketing Summit and Conversion Conference on analytics and optimization as well as the role of empathy in driving profitable marketing, and is a contributor to top marketing publications such as CMO.com.
Locally, Kate is an avid supporter of the development of Nashville as a technology and marketing center. She serves on the board of the Nashville Technology Council, on the IT Workforce Recruitment Committee for the Nashville Area Chamber of Commerce, on the advisory board for Startup Tennessee, on the Business Information Systems Technology Advisory Council for Tennessee State University, and as a mentor for Jumpstart Foundry, a local tech-oriented seed-stage microfund and business incubation program.
Kate has been named “Technology Entrepreneur of the Year,” a “Power Leader in Technology,” “Social Media Strategist of the Year,” and a “Woman of Influence,” along with numerous other distinctions.
Follow Kate on Twitter: @kateo
Contact her: firstname.lastname@example.org
Connect with her on LinkedIn: linkedin.com/in/kateoneill
Friend her on Facebook: facebook.com/kateoneill
Her blogs elsewhere: