Hi, we’re [meta]marketer, and we’re a little different from most agencies. We like it that way. Here’s why:
- We’re all about smart online marketing. That means we’re not about advertising, or copy, or design: we’re about data and results. We offer both services and tools for integrated, data-driven online acquisition, analytics, and conversion. And what gets us truly excited is helping our clients acquire meaningful visitors through experience-oriented search marketing and then converting those visitors into buyers through on-site experience optimization using A/B and multi-variate testing. Sounds geeky, we know, but it works.
- We partner with top-tier tool providers such as Omniture. These are the tools used by many major companies in nearly every category to provide world-class insights and opportunities for business process and strategy improvement. In everything we do, we strive for alignment between customer experience and optimal profitability for our clients.
- We like to call ourselves an “un”-agency. We have a small but expert staff of strategists and managers, and a carefully-chosen but large network of field experts to help execute the work we plan. As much as possible, we work with talent in our area, partly because there’s plenty of it, partly because we believe in the merits of a strong local economy, and partly because we just think there’s a lot to be said for meeting face-to-face to discuss how to deliver excellent results for clients. We avoid outsourcing overseas, so your work isn’t being done by cheaply-hired labor with no vested interest in the ongoing success of our company or yours.
- When it comes to SEO, we really stand out. While many SEO consultants and agencies focus on rankings and engage in tricky tactics that yield short-term gains but longer-term disappointment, we turn our attention instead to the same question that drives Google’s algorithm: how relevant are you to the person performing the search? This means integrating your search acquisition strategy with brand strategy and your overall market knowledge to make smart, profitable investments in search optimization; to be just the result the searcher is looking for; and, once you bring visitors to your site, to offer a relevant, clear, persuasive experience that leads to conversion. Doing all that requires a more strategic and data-driven marketing approach than most SEO practitioners are prepared for. But the results yield more motivated visitors who become more valuable customers, which means much longer-lasting impact to your bottom line.
The engagements we seek and excel in are those which value customer experience as a means to profitability. Our past and current clients include e-commerce sites, media production companies, subscription-based services, health care entities, financial and insurance firms, innovative startups, an array of local and small businesses, and even other agencies.
Our core services include:
- web site optimization based on analytics insights, data-driven marketing, and A/B and multi-variate testing (MVT)
- online customer acquistion consulting, including search (both paid and natural), social, and online PR
- SEO audit including link portfolio evaluation and strategy recommendations
- landing page optimization
- usability and user experience optimization and consultations
- web strategy consulting and coaching, particularly for e-commerce and lead generation models
Of course, within a project’s scope, we can provide many more services due to our unique team compositions.
Based in Nashville, Tennessee, an under-appreciated hub of creative and technical talent due to non-stop demand in the music, health care, and publishing industries, the agency is run by Kate O’Neill, whose background includes both hands-on web work and strategic management across a broad range of industries for companies such as Toshiba, Netflix, Kaiser Permanente, Roche, Lexmark, and HCA, as well as many smaller and mid-market companies.
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