About the [Un]Agency

[meta]marketer is an optimization-focused web strategy and services agency that isn’t actually an agency. We work exclusively with top-notch freelance and independent talent, allowing us to create nimble, requirements-driven project “dream teams” with just the right mix of skills and experience for each client we serve. We interview and screen new talent exactly as if we were hiring our own staff, and our project management style and processes are uniquely adapted to loose, virtual teams.

The engagements we seek and excel in are those which value customer experience as a means to profitability. Our past and current clients include e-commerce sites, media production companies, subscription-based services, health care entities, financial and insurance firms, innovative startups, an array of local and small businesses, and even other agencies.

Our core services include:

• web site optimization based on analytics, data-driven marketing, and A/B and multi-variate testing (MVT)
• online customer acquistion consulting, including search (both paid and natural), social, and online PR
• usability and user experience optimization and consultations
• web strategy consulting and coaching, particularly for e-commerce and lead generation models
• web site design and redesign, and development

Of course, within a project’s scope, we can provide many more services due to our unique team compositions.

Based in Nashville, Tennessee, an under-appreciated hub of creative and technical talent due to non-stop demand in the music, health care, and publishing industries, the agency is run by Kate O’Neill, whose background includes both hands-on web work and strategic management across a broad range of industries for companies such as Toshiba, Netflix, Kaiser Permanente, Roche, Lexmark, and HCA, as well as many smaller and mid-market companies.

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