web analytics

Trying to operate a web site without analytics is like trying to build a house in the dark. No one’s saying it can’t be done, but you can’t go fast and be confident because you don’t know what’s around you.

For many sites today, the freely-available Google Analytics package is a perfectly fine starter analytics platform. But even a free package can be costly if you don’t implement it well and if you don’t know how to use it.

Moreover, if your business has any complexity — a large catalog, say, or multiple data silos that need to be pulled together, or disparate business rules that determine the operations and marketing on-site — it’s time to evaluate a more sophisticated analytics solution, and make sure you get the implementation that puts it to work effectively.

Give us a shout. We can help you with an analytics audit, and recommendations for what to do next.