Category Archives: metrics & analytics
Instapaper and the Fuzzy Line Between Web and Mobile Analytics
while the medium may be the message, the platform is the constraint and visitor goals and behavior will be markedly different in mobile platforms than desktop platforms
The Google Instant Preview Issue Isn’t Resolved
You Won the Battle, Lost the War We’ve been discussing Google Instant Previews (here and here) and just a few of the concerns they introduce for businesses on the web. The outcry caused when it was discovered that the Google Web Preview Agent was executing the Google Analytics Javascript and logging visits – and thereby affecting [...]
Google Instant Previews: The First Things You Need To Know
Last week Google rolled out a feature they’re calling Instant Previews. It allows searchers to see a preview of websites appearing in their results without clicking through to the site. If you conduct business online, Google is an 800 pound gorilla you need to keep tabs on: chances are they deliver a lot of your [...]
On Data, Ferris Bueller, and Art
Our CEO Kate O’Neill has a guest blog post up today at the Nashville Technology Council site, and she’s drawing some unorthodox parallels between data insights and art: The name for this technique in art is pointillism. By creating many small dots of color, the artist can create the overall impression of an image in [...]
![[meta]marketer on LinkedIn](http://static01.linkedin.com/scds/common/u/img/webpromo/btn_cofollow_badge.png){kind=icon}