Category Archives: metrics & analytics

Instapaper and the Fuzzy Line Between Web and Mobile Analytics

By Josh Oakes | Published December 3, 2010

while the medium may be the message, the platform is the constraint and visitor goals and behavior will be markedly different in mobile platforms than desktop platforms

Also posted in mobile, web | 4 Comments

The Google Instant Preview Issue Isn’t Resolved

By Josh Oakes | Published November 23, 2010

You Won the Battle, Lost the War We’ve been discussing Google Instant Previews (here and here) and just a few of the concerns they introduce for businesses on the web. The outcry caused when it was discovered that the Google Web Preview Agent was executing the Google Analytics Javascript and logging visits – and thereby affecting [...]

Also posted in experience optimization, search | 2 Comments

Google Instant Previews: The First Things You Need To Know

By Josh Oakes | Published November 16, 2010

Last week Google rolled out a feature they’re calling Instant Previews. It allows searchers to see a preview of websites appearing in their results without clicking through to the site. If you conduct business online, Google is an 800 pound gorilla you need to keep tabs on: chances are they deliver a lot of your [...]

Also posted in customer experience, experience optimization | 4 Comments

On Data, Ferris Bueller, and Art

By Kate O'Neill | Published June 24, 2010

Our CEO Kate O’Neill has a guest blog post up today at the Nashville Technology Council site, and she’s drawing some unorthodox parallels between data insights and art: The name for this technique in art is pointillism. By creating many small dots of color, the artist can create the overall impression of an image in [...]

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Is “The South” Where You Think It Is?

By Kate O'Neill | Published November 8, 2008

Seth Godin talks about a map from the NYT showing counties where Republican voting increased. Seth’s take is about the persisting tribal effect, of course (relating to his recent work on tribes), and that’s all very well and interesting. I’m a big fan of his work. But I have two different reactions: 1. Well done, [...]

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