Category Archives: experience optimization

Consistency does not mean conversion effectiveness

By Kate O'Neill | Published November 15, 2011

Blurted out during a planning session and presented here for your consideration: “Consistency is almost never a factor in conversion effectiveness.” By that I meant that just because a button works on one page, it won’t necessarily be the winning button for another page. Just because a message resonates with one audience, it won’t necessarily be [...]

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Every Page is a Landing Page

By Josh Oakes | Published December 9, 2010

This is just a friendly reminder that when designing or redesigning your site, and when looking at your metrics, that every page on your site where a visitor can land is a landing page – whether it’s an identified landing page as part of a marketing campaign or an organic landing in the middle of nowhere [...]

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The Google Instant Preview Issue Isn’t Resolved

By Josh Oakes | Published November 23, 2010

You Won the Battle, Lost the War We’ve been discussing Google Instant Previews (here and here) and just a few of the concerns they introduce for businesses on the web. The outcry caused when it was discovered that the Google Web Preview Agent was executing the Google Analytics Javascript and logging visits – and thereby affecting [...]

Also posted in metrics & analytics, search | 2 Comments

Google Instant Previews: The First Things You Need To Know

By Josh Oakes | Published November 16, 2010

Last week Google rolled out a feature they’re calling Instant Previews. It allows searchers to see a preview of websites appearing in their results without clicking through to the site. If you conduct business online, Google is an 800 pound gorilla you need to keep tabs on: chances are they deliver a lot of your [...]

Also posted in customer experience, metrics & analytics | 4 Comments

Article on CMO.com: “Empathetic Optimization: A Kinder, Gentler Approach To Profits”

By Kate O'Neill | Published October 26, 2010

I’ve been remiss in announcing here that I have an article featured on CMO.com: Empathetic Optimization: A Kinder, Gentler Approach To Profits. It went up two weeks ago and is still featured as one of the most popular articles on the site. What is empathetic optimization, you might wonder? From the article: “It’s a disciplined [...]

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