Category Archives: marketing analytics
Analytics are People, and other lessons from my internship at [meta]marketer
I came on as an intern with [meta]marketer about 9 months ago, about to graduate college and ready to make my attempt to conquer the world. Like many college grads, I was fairly clueless about “the real world”, especially when it came to marketing analytics. My concept of marketing analytics was solely constructed around the [...]
Klout and the business of vanity analytics
The Tennessean newspaper ran a front-page piece this weekend called Klout measures online influence. It examines the role of Klout, an online influence measurement service, in social media usage and cites a number of Nashville-area social media heavy users (including myself and my good friends Dave Delaney, Rex Hammock, Courtenay Rogers, and Steve Chandler) and their relatively high Klout scores. Whenever the [...]
Social Media Update: Adoption is Great, but Accountability Still Stinks
A recent post in Mashable showed some of the results of an August 2009 survey by Mzinga and Babson Executive Education, good news / bad news style: 86% of professionals in a variety fields said that they have adopted social media in some way. While the survey results are great in that they indicate an [...]
How Do You Sell More Hats?
Let’s say you run an online store selling, I don’t know, let’s call it hats. And let’s say that your site gets 100 visitors each and every day. Out of those 100, let’s say 2 of them buy a hat. (For what it’s worth, 2% is a pretty average conversion rate for an un-optimized e-commerce [...]
Spending the Weekend at Social South (aka #SoSo)
We here at [meta]marketer are advocates of recognizing any potentially meaningful tools that may exist in the marketer’s toolbox. But tools, whether a hammer or a broadcast email, have unique characteristics, and so we regard each tool with the following observations: You should measure carefully when using any tool. Each tool is not relevant to [...]
![[meta]marketer on LinkedIn](http://static01.linkedin.com/scds/common/u/img/webpromo/btn_cofollow_badge.png){kind=icon}
