Category Archives: thought leadership
Here at [meta]marketer, we’ve begun using an Evernote notebook called “[m]m smartzz” to flesh out some thinking around concepts that surface repeatedly in client interactions, so we have a shared understanding of these areas. The one I was just adding today is about taxonomies. It begins: A taxonomy organizes concepts and presents a representation of categories [...]
I have the privilege of being able to speak at quite a few conferences and local groups every year, and while I do very much enjoy the actual speaking part, I long ago realized that the real benefit to going to conferences is the interaction with all of the other attendees and speakers. And I’m [...]
Our own Kate O’Neill has a new article up at CMO.com, and it’s the top story today: Narcissism: Personalization’s Flip Side? It plays off of the Eli Pariser “filter bubbles” TED talk, so if you haven’t seen that, you’ll probably want to watch that first.
If you’re in Nashville, you should be at the Technology Nashville 2011 conference tomorrow, and you should definitely look for me there. I’ll be moderating a panel called “Choosing the Right Platform for Your Business: Security, Scalability, and Interoperability” which basically will be a holy war/smackdown between Java, LAMP stack, .NET, and Ruby. Here’s hoping it gets [...]