Category Archives: thought leadership
How does your company capture institutional knowledge?
Here at [meta]marketer, we’ve begun using an Evernote notebook called “[m]m smartzz” to flesh out some thinking around concepts that surface repeatedly in client interactions, so we have a shared understanding of these areas. The one I was just adding today is about taxonomies. It begins: A taxonomy organizes concepts and presents a representation of categories [...]
[meta]marketer invites you to our new marketing optimization webinar series
I have the privilege of being able to speak at quite a few conferences and local groups every year, and while I do very much enjoy the actual speaking part, I long ago realized that the real benefit to going to conferences is the interaction with all of the other attendees and speakers. And I’m [...]
New post on CMO.com: “filter bubbles,” personalization, and behavioral targeting
Our own Kate O’Neill has a new article up at CMO.com, and it’s the top story today: Narcissism: Personalization’s Flip Side? It plays off of the Eli Pariser “filter bubbles” TED talk, so if you haven’t seen that, you’ll probably want to watch that first.
Patient Experience, Social Media, and Analytics
On Sunday, I spoke at the Cleveland Clinic Patient Experience: Empathy and Innovation Summit on a panel about social media analytics. It was an honor to be asked to speak at such a prestigious event. My co-panelists were Jeff Rohrs from ExactTarget, Debra Beaulieu from Fierce Practice Management, and Lance Hill from Within3. They were [...]
Where We’ll Be: Technology Nashville 2011
If you’re in Nashville, you should be at the Technology Nashville 2011 conference tomorrow, and you should definitely look for me there. I’ll be moderating a panel called “Choosing the Right Platform for Your Business: Security, Scalability, and Interoperability” which basically will be a holy war/smackdown between Java, LAMP stack, .NET, and Ruby. Here’s hoping it gets [...]
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