Smarter Marketing for Non-Marketers

A seminar for people who have “marketing” tacked on to their normal responsibilities. Learn to market smartly so you can get back to what you want to be doing.


There are a lot of businesses and organizations that don’t have a person or a staff that specializes in marketing. So tasks that might normally be the job of a marketer–social media, blogging, experimenting with AdWords, creating website content–end up falling to someone else. Anyone else.

In a startup it’s often a developer or founder. In a small business it’s often the owner or manager. For independent consultants and solo-preneurs, well, then there’s only one person it could be.

At [meta]marketer we see this all the time and you already know what the outcome is: marketing tasks are chaotic, they’re crammed in around everything else you need to do, and there isn’t a solid strategy or plan in place to handle the work.

We can’t wave a wand and get you the budget to hire someone, but we can help you tackle the marketing tasks you’re responsible for as smartly as possible.

What We’re Going to Do

The goal of the seminar is to equip you to spend your marketing time smartly. To do this, we’ll walk you through:

  • A marketing framework to help you organize your work
  • Devising a unifying strategy that fits your size and needs
  • Building a plan to execute your strategy efficiently

For each of those topics we’ll start with some presentation and explanation, then dive into some examples. After that, we’ll all roll up our sleeves and start working out how to apply this to your specific situation and tasks.

This is an overview seminar so there isn’t time to make you an expert on every channel, but we will get you rolling so you can apply your smarter marketing in any channel. We’ll touch on many of them, and during the practical exercises we can work with you in more detail on the channels that are the most important to you. We’ll spend the most time on (in no particular order):

  • Social Media
  • Paid Search
  • Organic Search
  • Email Marketing
  • Your Website

We’ll also discuss supporting technology and processes, so it will help you know something of your:

  • Web Analytics
  • Acquisition Model (are you generating leads, signing up free trials, making direct sales, etc.)
  • KPIs (i.e. Key Performance Indicators: the numbers or metrics that you need to report)
  • Expected Reporting Needs (frequency, depth, etc.)

Who Should Attend?

If your job isn’t “marketing”, but you’ve been made responsible for marketing tasks because they’ve been assigned to you, or because no one else will do it, or because you’re a business of one, then you’ll benefit from the direction and structure we provide. It’s also a good introduction for brand-new marketers just getting started (interns, for example). The kinds of people we’ve worked with in the past include:

  • Business Owners
  • Solo-preneurs
  • Startup Employees and Founders
  • Department Managers
  • Independent Consultants

Wait, what is “marketing” exactly?

To paraphrase Peter Drucker: knowing your customer so well your product or service sells itself. This seminar gets you started on that path and will help you apply that in channels like social media, paid search, SEO, blogging, etc.

Seminar Schedule

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What kind of training are you interested in?

  • Seminar Activities

    Part 0Networking, Getting Settled
    Part 1Nailing the Basics
    Part 2Nailing a Strategy
    Part 3Nailing a Plan
    ClosingQ&A, Discussion

    Seminar Location

    Google Map of CoLab Nashville

    CoLab NashvilleGoogle Map
    230 4th Ave North Suite 105
    Nashville TN
    Validating Parking available for $5


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