Yearly Archives: 2010

10 Things I Learned in 2010: Liz Hadaway

With the year coming down to a close, we thought it would be fitting to share a modest list of some of the things each of us has learned this year. With me being the newest addition to the team, I was chosen to share first. Please bear with me as I make my [meta]marketer [...]

Posted in mostly for fun | 1 Comment

Every Page is a Landing Page

This is just a friendly reminder that when designing or redesigning your site, and when looking at your metrics, that every page on your site where a visitor can land is a landing page – whether it’s an identified landing page as part of a marketing campaign or an organic landing in the middle of nowhere [...]

Posted in customer experience, experience optimization | Comments Off

Instapaper and the Fuzzy Line Between Web and Mobile Analytics

while the medium may be the message, the platform is the constraint and visitor goals and behavior will be markedly different in mobile platforms than desktop platforms

Posted in metrics & analytics, mobile, web | 4 Comments

The Google Instant Preview Issue Isn’t Resolved

You Won the Battle, Lost the War We’ve been discussing Google Instant Previews (here and here) and just a few of the concerns they introduce for businesses on the web. The outcry caused when it was discovered that the Google Web Preview Agent was executing the Google Analytics Javascript and logging visits – and thereby affecting [...]

Posted in experience optimization, metrics & analytics, search | 2 Comments

Google Instant Previews: Unanswered Questions

Known Unknowns That Affect Your Searchers and Site Now that we’ve had Google Instant Previews for a week a little more information about how they work has come to light, but there are still some things we don’t know that will affect the experience of searchers looking for your site. It may seem laborious to [...]

Posted in search | Tagged , , | Comments Off