Marketing Optimization

Web marketing ain’t what it used to be.

Sophisticated tools allow you an intimate glimpse into the patterns visitors make on your site. Other tools make it easy to serve up alternate versions of portions of your site so you can evaluate the effectiveness of one type of content versus another, or to one type of visitor versus another, or to how one type of visitor responds to one type of content versus another type of content versus how another type of visitor…

Well, perhaps you get the point.

This stuff isn’t rocket science, but it can certainly be daunting, even for mid-sized and larger businesses. We understand. That’s why we offer services that can bring you up to speed and find the opportunities hidden in your site.

Start with Strategy

Our approach starts with your business strategy. Web marketing is full of best practices and rules of thumb, but none of them can dictate an effective web presence for you like your business proposition and differentiation can.

>  Find out more about web strategy consultations.

Web Marketing Services Through the Site Funnel
Web Marketing Services Through the Site Funnel

Drive Relevant Traffic

You have an online presence, whether you own it or not. The majority of your customers and prospective customers are online, and they’re looking for you. They’re willing to tell you a lot about what they want and how they want it, if you’re willing to pay attention. Are your customers finding you, or are they finding your competitors?

We offer services to help drive relevant, targeted, motivated traffic to your site: Pay-Per-Click (PPC) Search Advertising, Search Engine Optimization (or, as we like to call it, Searcher Experience Optimization), and Social Media Marketing. Together, these services deliver ongoing ROI and an increasingly profitable visitor base for your site.

>  Find out more about our search and social marketing services.

Improve Engagement Onsite

From web design and development to usability reviews to user experience consultation across your marketing channels, this is where we really stand apart from the crowd. Most web designers overlook the fact that every web site draws a diverse group of visitors. (This is especially true for e-commerce and B2B sites.) We can mine your site’s analytics for hidden treasure – segments of users you may not have even realized you had, but who are highly motivated and mean big profit. We can also help you spot trouble areas in your site where users are trying to tell you they’re getting the wrong message.

>  Ready to engage? Contact us today about our site engagement and analytics services.

Web Marketing Services - ease of measurement vs typical revenue impact
Web Marketing Services – Ease of Measurement vs. Typical Revenue Impact

Make Your Site A Better Salesperson

Would you hire a salesperson who could consistently outperform his or her salary? Of course you would. Why would you hesitate?

Your web site can be your most effective salesperson, no matter what industry you’re in. People tell us all the time that their business is different, that the web doesn’t matter in their industry, but we have yet to encounter an example where improving the web site didn’t more than pay for itself.

Not sure you trust our opinions about what will work for your business? You don’t have to; we’ll let your customers do the talking. We can test different versions of web pages and let user behavior be the judge of what works and what doesn’t. The best part is: it’s not a gamble. If you redesign your web site without testing it, you can never really know how effective it is, because anything can change from day to day or week to week and skew your results.

Hey, sometimes we’re right and sometimes we’re wrong, but in the long run our results will probably more than pay for our engagement.

> Ready to make your site better? Contact us today about conversion optimization.

Tools To Help You Make Your Case

Are you convinced that your company needs to invest in web strategy and/or web marketing services, but you need a little help convincing the decision makers? We do private speaking sessions and consultations. We do a lot of public speaking, too, so you can always bring your coworkers to see us speak.

Just fill out the form below, and we’ll be in touch.

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