Tag Archives: marketing optimization
Pubcon New Orleans 2013: Marketing Optimization is Getting Attention
I just got back from Pubcon in New Orleans. If you’ve never been to a conference geared at Internet marketing ninjas, allow me to paint a picture. Many of the conversations involve the finer points of Google’s latest algorithm tweak, or whether having any paid links at all is inherently bad, or comparisons of hosting services [...]
The essence of Nashville, and marketing optimization as a culture of openness
Milt Capps of VentureNashville.com has linked again today to the interview of me he ran a month ago. And that’s super-cool, but check out the blurb (click the image to enlarge): I’m all for being called wise. But then I have to admit that I don’t know what “tyro’s” are. Nonetheless, what Milt is [...]
[meta]marketer invites you to our new marketing optimization webinar series
I have the privilege of being able to speak at quite a few conferences and local groups every year, and while I do very much enjoy the actual speaking part, I long ago realized that the real benefit to going to conferences is the interaction with all of the other attendees and speakers. And I’m [...]
Waterfall vs. Optimization
Tom Fishburne nails it again: As he says in the accompanying post, the “waterfall” approach is a terrible fit for web project management: We couldn’t predict all of the potential issues when we first wrote a brief. So, requirements would inevitably change and we’d uncover issues too late to do anything about them. We would [...]
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