Tag Archives: marketing optimization

Flipping “growth” as a marketing imperative

The capitalist imperative dictates growth. But what if instead of defining “growth” as profitability, a company measured “growth” as continual improvements in brand-consumer relations? If profit is seen as a natural output of empathy with the customer and an ever-improving brand-consumer relationship, then any improvement in the user experience, or brand-consumer relationship would lead to [...]

Posted in experience optimization | Also tagged , , , Comments Off