Tag Archives: marketing optimization
[meta]marketer invites you to our new marketing optimization webinar series
I have the privilege of being able to speak at quite a few conferences and local groups every year, and while I do very much enjoy the actual speaking part, I long ago realized that the real benefit to going to conferences is the interaction with all of the other attendees and speakers. And I’m [...]
Posted in thought leadership Also tagged learning, marketing, smart marketing, webinars Leave a comment
Waterfall vs. Optimization
Tom Fishburne nails it again: As he says in the accompanying post, the “waterfall” approach is a terrible fit for web project management: We couldn’t predict all of the potential issues when we first wrote a brief. So, requirements would inevitably change and we’d uncover issues too late to do anything about them. We would [...]
Posted in experience optimization Also tagged analysis & intelligence, conversion optimization, web site optimization Comments Off
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