Tag Archives: Nashville
Why the CMO Needs to Care About Tech Talent
The Nashville Area Chamber of Commerce recently launched an initiative called WorkIT Nashville, aimed at recruiting technology talent from other markets. (You can even see my smiling mug on the “contact” page.) Fine. But let’s say you’re a VP of marketing at a B2B company based in the Chicago area. What do Nashville’s tech talent [...]
Now Hiring: Super-Smart Marketing Analysts
Do you “see” marketing? Where other people may notice catchy slogans or clever copy, are you picturing the crew back at HQ sitting around a conference table, arguing about metrics and goals and how this billboard or that TV ad relates to their online campaigns? Do you see annoying ads on the websites you visit [...]
Now Hiring: Project Effectiveness Manager
Be honest: you dream in Gantt charts, don’t you? Hey, we understand. We dream in histograms. We know being awesomer than most can be a lonely business. That’s why we’re set on assembling a growing group of awesome people so we can work together and keep each other company while we improve the way the [...]
The essence of Nashville, and marketing optimization as a culture of openness
Milt Capps of VentureNashville.com has linked again today to the interview of me he ran a month ago. And that’s super-cool, but check out the blurb (click the image to enlarge): I’m all for being called wise. But then I have to admit that I don’t know what “tyro’s” are. Nonetheless, what Milt is [...]

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