Category Archives: business

Yippee ki-yay brand identity.

By Salem Limpert | Published October 15, 2013

This week I finally got around to watching the latest installments from the Die Hard and Pirates of the Caribbean franchises. In a way I felt obligated, just as I stuck with The Office sans Steve Carrell. The first Pirates of the Caribbean gave us all the infamous Jack Sparrow and the first Die Hard [...]

Tagged branding, consistency, die hard, identity, innovation, pirates of the caribbean | Comments Off