Author Archives: Josh Oakes
PodCamp Nashville 2011: Looking Back and Forward
I attended PodCamp Nashville 2011 over the weekend and I’ve given myself a few days to let the experience percolate. It was my third podcamp and it was a good experience as each BarCamp and PodCamp I’ve attended has been. But it wasn’t great. I expected good things out of a number of presentations that, [...]
A New Year’s Resolution for Online Marketing
Since everyone is coming back for the New Year, talking about what 2011 is going be like and maybe doing a little soul-searching, I thought I’d share a New Year’s Resolution that you can borrow for your business. It’s a two parter. In 2011 I resolve to figure out what matters to my business and [...]
10 Things I Learned in 2010: Josh Oakes
This is the second post in a series of year-end retrospectives from each member of the [meta]marketer staff. You Can’t Have Too Much Data I didn’t actually learn this in 2010, but it’s a perennial, no matter what business I’m in. You can’t have too much data, but you can have the wrong data, and [...]
Every Page is a Landing Page
This is just a friendly reminder that when designing or redesigning your site, and when looking at your metrics, that every page on your site where a visitor can land is a landing page – whether it’s an identified landing page as part of a marketing campaign or an organic landing in the middle of nowhere [...]
Instapaper and the Fuzzy Line Between Web and Mobile Analytics
while the medium may be the message, the platform is the constraint and visitor goals and behavior will be markedly different in mobile platforms than desktop platforms
![[meta]marketer on LinkedIn](http://static01.linkedin.com/scds/common/u/img/webpromo/btn_cofollow_badge.png){kind=icon}
