what is marketing optimization?

Widen the Sales FunnelIt’s a law of business: you have to spend money to make money. But most of the dollars go out the door, never to return. Imagine the impact on your bottom line if your spend was even a little more efficient. What if it was a lot more efficient?

Our goal is to help you become smarter, faster, and better at acquiring and retaining customers more profitably. We do this through:

  • online marketing audit: strategic and tactical review
  • smart acquisition through search and social: driving relevant traffic
  • web analytics: behavioral, business–focused metrics
  • conversion optimization: measurably improving site performance