Tag Archives: business
Spending the Weekend at Social South (aka #SoSo)
We here at [meta]marketer are advocates of recognizing any potentially meaningful tools that may exist in the marketer’s toolbox. But tools, whether a hammer or a broadcast email, have unique characteristics, and so we regard each tool with the following observations: You should measure carefully when using any tool. Each tool is not relevant to [...]
Why Startups Succeed, Why Startups Fail
I was meeting with someone recently who asked if I have any advice about what causes startups to succeed or fail. At first blush, it’s a funny question to ask someone who’s starting up a company; I mean, I should really be the one seeking advice. On the other hand, I have been involved in [...]
Why the Agency Utilization Model is Flawed
Since starting [meta]marketer, I’ve been naturally having a lot of conversations with people about why I’ve chosen to work with freelancers instead of building what people inevitably call “a real agency.” Most people guess it’s to reduce overhead. That’s a good guess, but it isn’t the real reason. The real reason is a nasty little [...]
Beyond Foodtweets: Social Media Optimization (SMO) for Small Business
Yes, Virginia, there is value in social media. A remarkable amount of businesspeople still think Twitter is a waste of time and Facebook is for silly quizzes. Some still think blogging is self-indulgent. But how do you get from “hello World” to something that actually drives your business?
Best Interview Question Ever: Leadership vs. Management?
Image by lumaxart via Flickr During a recent phone interview, I was asked “What’s the difference between leadership and management?” Have you ever stopped to think about it? I’m a little embarrassed to say that I haven’t. I think I muttered something about servant leadership, and how as a manager I’ve always tried to make [...]
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