Tag Archives: pop-culture

What “The Twizzle” teaches us about smarter marketing

On February 28, 1962, The Dick Van Dyke Show aired “The Twizzle.” Breaking from the formulaic, joke-laden strategy that brought this show so much success, this anomaly featured multiple dance numbers and solo-musical features- more like a variety show than a sitcom. In what seemed like an attempt to identify itself with the “dance crazes” [...]

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