Tag Archives: marketing
Conversion Conference East 2011: So glad I went
Have you attended conferences where the content isn’t very good, the speakers seem to be holding back their best stuff, you don’t walk away having learned much, and you wonder why you wasted your time? I certainly have. But this past week does not get added to my dark mental list of such events. This [...]
Dusting Off Our Crystal Ball for CMO.com’s 2011 Marketing Predictions
Looking at what is likely for 2011, I have the distinct impression that some of what was predicted to happen in 2010 is really more suited to the circumstances of 2011, such as the real growth of marketing analytics and web optimization. So when CMO.com asked for me for my predictions for 2011, I was [...]
Body Shop + Groupon copy/paste error from the Gap email?
Let’s all have a moment of silence for the email marketing manager at The Body Shop who’s having a REALLY crappy Monday, shall we? Following in Gap’s footsteps, The Body Shop has launched a nationwide Groupon campaign. But it looks like their email to their house list borrowed a little too closely from its predecessor. [...]
The Algorithm is Not the Goal
Every day there are new adventures in the SEO quest to understand Google’s algorithm. Yesterday, Andy Beal reported on an interview Eric Enge conducted with Matt Cutts, head of Google’s webspam team, and the big news was that 301 redirects (if you don’t know what they are, just think of when you enter a web [...]
How Do You Sell More Hats?
Let’s say you run an online store selling, I don’t know, let’s call it hats. And let’s say that your site gets 100 visitors each and every day. Out of those 100, let’s say 2 of them buy a hat. (For what it’s worth, 2% is a pretty average conversion rate for an un-optimized e-commerce [...]
![[meta]marketer on LinkedIn](http://static01.linkedin.com/scds/common/u/img/webpromo/btn_cofollow_badge.png){kind=icon}