Tag Archives: marketing

Now Hiring: Super-Smart Marketing Analysts

By Kate O'Neill | Published April 26, 2012

Do you “see” marketing? Where other people may notice catchy slogans or clever copy, are you picturing the crew back at HQ sitting around a conference table, arguing about metrics and goals and how this billboard or that TV ad relates to their online campaigns? Do you see annoying ads on the websites you visit [...]

Posted in open positions | Also tagged , , , , Leave a comment

Klout and the business of vanity analytics

By Kate O'Neill | Published December 19, 2011

The Tennessean newspaper ran a front-page piece this weekend called Klout measures online influence. It examines the role of Klout, an online influence measurement service, in social media usage and cites a number of Nashville-area social media heavy users (including myself and my good friends Dave Delaney, Rex Hammock, Courtenay Rogers, and Steve Chandler) and their relatively high Klout scores. Whenever the [...]

Posted in marketing analytics | Also tagged , , , , 7 Comments

[meta]marketer invites you to our new marketing optimization webinar series

By Kate O'Neill | Published November 4, 2011

I have the privilege of being able to speak at quite a few conferences and local groups every year, and while I do very much enjoy the actual speaking part, I long ago realized that the real benefit to going to conferences is the interaction with all of the other attendees and speakers. And I’m [...]

Posted in thought leadership | Also tagged , , , Comments Off

Conversion Conference East 2011: So glad I went

By Kate O'Neill | Published October 21, 2011

Have you attended conferences where the content isn’t very good, the speakers seem to be holding back their best stuff, you don’t walk away having learned much, and you wonder why you wasted your time? I certainly have. But this past week does not get added to my dark mental list of such events. This [...]

Posted in marketing industry | Also tagged , , 1 Comment

Dusting Off Our Crystal Ball for CMO.com’s 2011 Marketing Predictions

By Kate O'Neill | Published December 20, 2010

Looking at what is likely for 2011, I have the distinct impression that some of what was predicted to happen in 2010 is really more suited to the circumstances of 2011, such as the real growth of marketing analytics and web optimization. So when CMO.com asked for me for my predictions for 2011, I was [...]

Posted in news articles | Also tagged , , , Comments Off