Tag Archives: Facebook

Causes, the Facebook Bra Color Meme, and Effective Social Marketing

[meta]marketer founder and CEO Kate O’Neill is interviewed in the Tennessean this morning about social media and networking for cause marketing and awareness: When women throughout the country were advertising their bra colors for breast cancer awareness on Facebook last week, posting single-word status updates such as “yellow,” “chartreuse” and “none,” local marketing exec Kate [...]

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Slides from 'Social Media 101' presentation

This morning I gave a talk on the basics of social media which was co-presented by Nashville Technology Council and Digital Nashville. You can see the slides from that presentation here: Social Media 101 View more presentations from Kate O’Neill. You can also access the handout I gave attendees to help them plan their social [...]

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Beyond Foodtweets: Social Media Optimization (SMO) for Small Business

Yes, Virginia, there is value in social media. A remarkable amount of businesspeople still think Twitter is a waste of time and Facebook is for silly quizzes. Some still think blogging is self-indulgent. But how do you get from “hello World” to something that actually drives your business?

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Q&A for Public Speaking Engagement Today

A few months ago, I was asked by Liz Jenkins of A Fresh Space to speak at a meeting of the National Association of Professional Organizers about SEO, blogging, and other social media as it relates to improving web presence. I’m not going to be coy about it: I love public speaking. (I’m available for [...]

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