Tag Archives: customer experience
Beautiful one-second videos show us creative marketing possibility
Montblanc held a contest seeking submissions for “one-second videos” and the compiled results are stunning: Seconds Of Beauty – 1st round compilation from The Beauty Of A Second on Vimeo. Perhaps you think of Montblanc as a pen company first and foremost, but this is a promotion for the chronograph. And it is yet another [...]
What Baffles Me About Google+
Here’s what I don’t get about Google+: why isn’t there a clear upgrade path from Google Buzz? A friend of mine shared something in her Buzz feed that I wanted to reshare. When I clicked the Reshare button, I was presented with a list of my Google Contacts groups to choose from. Standard, right? That’s [...]
New post on CMO.com: “filter bubbles,” personalization, and behavioral targeting
Our own Kate O’Neill has a new article up at CMO.com, and it’s the top story today: Narcissism: Personalization’s Flip Side? It plays off of the Eli Pariser “filter bubbles” TED talk, so if you haven’t seen that, you’ll probably want to watch that first.
Patient Experience, Social Media, and Analytics
On Sunday, I spoke at the Cleveland Clinic Patient Experience: Empathy and Innovation Summit on a panel about social media analytics. It was an honor to be asked to speak at such a prestigious event. My co-panelists were Jeff Rohrs from ExactTarget, Debra Beaulieu from Fierce Practice Management, and Lance Hill from Within3. They were [...]
Article on CMO.com: “Empathetic Optimization: A Kinder, Gentler Approach To Profits”
I’ve been remiss in announcing here that I have an article featured on CMO.com: Empathetic Optimization: A Kinder, Gentler Approach To Profits. It went up two weeks ago and is still featured as one of the most popular articles on the site. What is empathetic optimization, you might wonder? From the article: “It’s a disciplined [...]
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