Tag Archives: metrics & analytics

Klout and the business of vanity analytics

By Kate O'Neill | Published December 19, 2011

The Tennessean newspaper ran a front-page piece this weekend called Klout measures online influence. It examines the role of Klout, an online influence measurement service, in social media usage and cites a number of Nashville-area social media heavy users (including myself and my good friends Dave Delaney, Rex Hammock, Courtenay Rogers, and Steve Chandler) and their relatively high Klout scores. Whenever the [...]

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Patient Experience, Social Media, and Analytics

By Kate O'Neill | Published May 25, 2011

On Sunday, I spoke at the Cleveland Clinic Patient Experience: Empathy and Innovation Summit on a panel about social media analytics. It was an honor to be asked to speak at such a prestigious event. My co-panelists were Jeff Rohrs from ExactTarget, Debra Beaulieu from Fierce Practice Management, and Lance Hill from Within3. They were [...]

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Will Kate O’Neill be speaking at a conference near you?

By Kate O'Neill | Published March 15, 2011

I’ve been so busy traveling around speaking at conferences and meeting with prospective clients and keeping up with our current client work and pushing to do everything better that I’ve neglected to update this blog with some of these same goings-on. And there have been quite a few! First, though, I want to tell you [...]

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Test Everything… or Not?

By Kate O'Neill | Published January 14, 2011

Seth Godin today writes: Netflix tests everything. [...] Except they didn’t test the model of renting DVDs by mail for a monthly fee. [...] And they didn’t test the idea of betting the company on a switch to online delivery. The three biggest assets of the company weren’t tested, because they couldn’t be. Sure, go [...]

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4 Types of Analytics (Non-)Users

By Kate O'Neill | Published September 13, 2010

For many people, analyzing web traffic is like flossing: we know we should do it, but we’d rather not and say we did. In fact, as data-driven marketers, we’ve seen enough examples of people having a love/hate (mostly hate) relationship with their web data that we thought we’d share some of the classics. (Of course, [...]

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