Tag Archives: metrics & analytics

Test Everything… or Not?

Seth Godin today writes: Netflix tests everything. [...] Except they didn’t test the model of renting DVDs by mail for a monthly fee. [...] And they didn’t test the idea of betting the company on a switch to online delivery. The three biggest assets of the company weren’t tested, because they couldn’t be. Sure, go [...]

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4 Types of Analytics (Non-)Users

For many people, analyzing web traffic is like flossing: we know we should do it, but we’d rather not and say we did. In fact, as data-driven marketers, we’ve seen enough examples of people having a love/hate (mostly hate) relationship with their web data that we thought we’d share some of the classics. (Of course, [...]

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The Algorithm is Not the Goal

Every day there are new adventures in the SEO quest to understand Google’s algorithm. Yesterday, Andy Beal reported on an interview Eric Enge conducted with Matt Cutts, head of Google’s webspam team, and the big news was that 301 redirects (if you don’t know what they are, just think of when you enter a web [...]

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Will Google's New Music Service Affect Your Business? Surprise: It Might.

When I first moved to Nashville in February of 2003, I was in pursuit of a dream: I wanted to develop my songwriting and write hits. It did not escape my notice that the industry was changing, even then, and that the distribution models that had ensured songwriter royalties were being disrupted, so that I [...]

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No Shoes, No Shirt, No Email Address History, No Service?

An article in today’s InternetRetailer.com daily news called “Why retailers can probably trust consumers with lots of Facebook friends” caught my eye: Accertify announced today a deal to incorporate into its fraud-screening process data from Rapleaf, a company that has indexed over 600 million e-mail addresses, and tracks such information as how many social network [...]

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