Tag Archives: online marketing
Dusting Off Our Crystal Ball for CMO.com’s 2011 Marketing Predictions
Looking at what is likely for 2011, I have the distinct impression that some of what was predicted to happen in 2010 is really more suited to the circumstances of 2011, such as the real growth of marketing analytics and web optimization. So when CMO.com asked for me for my predictions for 2011, I was [...]
Article on CMO.com: “Empathetic Optimization: A Kinder, Gentler Approach To Profits”
I’ve been remiss in announcing here that I have an article featured on CMO.com: Empathetic Optimization: A Kinder, Gentler Approach To Profits. It went up two weeks ago and is still featured as one of the most popular articles on the site. What is empathetic optimization, you might wonder? From the article: “It’s a disciplined [...]
The Algorithm is Not the Goal
Every day there are new adventures in the SEO quest to understand Google’s algorithm. Yesterday, Andy Beal reported on an interview Eric Enge conducted with Matt Cutts, head of Google’s webspam team, and the big news was that 301 redirects (if you don’t know what they are, just think of when you enter a web [...]
Causes, the Facebook Bra Color Meme, and Effective Social Marketing
[meta]marketer founder and CEO Kate O’Neill is interviewed in the Tennessean this morning about social media and networking for cause marketing and awareness: When women throughout the country were advertising their bra colors for breast cancer awareness on Facebook last week, posting single-word status updates such as “yellow,” “chartreuse” and “none,” local marketing exec Kate [...]
Slides from 'Social Media 101' presentation
This morning I gave a talk on the basics of social media which was co-presented by Nashville Technology Council and Digital Nashville. You can see the slides from that presentation here: Social Media 101 View more presentations from Kate O’Neill. You can also access the handout I gave attendees to help them plan their social [...]
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