Tag Archives: online marketing
10 Chrome Extensions for the Savvy Digital Marketer
Everyone here at [meta]marketer is huge on online productivity. Like the rest of the team, I use a good many web-based tools to help facilitate getting a lot of stuff done. As I was setting up a scheduled tweet, it occurred to me that some of our friends might like to see just what tools we [...]
Now Hiring: Super-Smart Marketing Analysts
Do you “see” marketing? Where other people may notice catchy slogans or clever copy, are you picturing the crew back at HQ sitting around a conference table, arguing about metrics and goals and how this billboard or that TV ad relates to their online campaigns? Do you see annoying ads on the websites you visit [...]
Dusting Off Our Crystal Ball for CMO.com’s 2011 Marketing Predictions
Looking at what is likely for 2011, I have the distinct impression that some of what was predicted to happen in 2010 is really more suited to the circumstances of 2011, such as the real growth of marketing analytics and web optimization. So when CMO.com asked for me for my predictions for 2011, I was [...]
Article on CMO.com: “Empathetic Optimization: A Kinder, Gentler Approach To Profits”
I’ve been remiss in announcing here that I have an article featured on CMO.com: Empathetic Optimization: A Kinder, Gentler Approach To Profits. It went up two weeks ago and is still featured as one of the most popular articles on the site. What is empathetic optimization, you might wonder? From the article: “It’s a disciplined [...]
The Algorithm is Not the Goal
Every day there are new adventures in the SEO quest to understand Google’s algorithm. Yesterday, Andy Beal reported on an interview Eric Enge conducted with Matt Cutts, head of Google’s webspam team, and the big news was that 301 redirects (if you don’t know what they are, just think of when you enter a web [...]
![[meta]marketer on LinkedIn](http://static01.linkedin.com/scds/common/u/img/webpromo/btn_cofollow_badge.png){kind=icon}
