Tag Archives: web analytics
10 Chrome Extensions for the Savvy Digital Marketer
Everyone here at [meta]marketer is huge on online productivity. Like the rest of the team, I use a good many web-based tools to help facilitate getting a lot of stuff done. As I was setting up a scheduled tweet, it occurred to me that some of our friends might like to see just what tools we [...]
Analytics are People, and other lessons from my internship at [meta]marketer
I came on as an intern with [meta]marketer about 9 months ago, about to graduate college and ready to make my attempt to conquer the world. Like many college grads, I was fairly clueless about “the real world”, especially when it came to marketing analytics. My concept of marketing analytics was solely constructed around the [...]
Consistency does not mean conversion effectiveness
Blurted out during a planning session and presented here for your consideration: “Consistency is almost never a factor in conversion effectiveness.” By that I meant that just because a button works on one page, it won’t necessarily be the winning button for another page. Just because a message resonates with one audience, it won’t necessarily be [...]
4 Types of Analytics (Non-)Users
For many people, analyzing web traffic is like flossing: we know we should do it, but we’d rather not and say we did. In fact, as data-driven marketers, we’ve seen enough examples of people having a love/hate (mostly hate) relationship with their web data that we thought we’d share some of the classics. (Of course, [...]
The Algorithm is Not the Goal
Every day there are new adventures in the SEO quest to understand Google’s algorithm. Yesterday, Andy Beal reported on an interview Eric Enge conducted with Matt Cutts, head of Google’s webspam team, and the big news was that 301 redirects (if you don’t know what they are, just think of when you enter a web [...]
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