Tag Archives: web analytics
4 Types of Analytics (Non-)Users
For many people, analyzing web traffic is like flossing: we know we should do it, but we’d rather not and say we did. In fact, as data-driven marketers, we’ve seen enough examples of people having a love/hate (mostly hate) relationship with their web data that we thought we’d share some of the classics. (Of course, [...]
The Algorithm is Not the Goal
Every day there are new adventures in the SEO quest to understand Google’s algorithm. Yesterday, Andy Beal reported on an interview Eric Enge conducted with Matt Cutts, head of Google’s webspam team, and the big news was that 301 redirects (if you don’t know what they are, just think of when you enter a web [...]
Will Google's New Music Service Affect Your Business? Surprise: It Might.
When I first moved to Nashville in February of 2003, I was in pursuit of a dream: I wanted to develop my songwriting and write hits. It did not escape my notice that the industry was changing, even then, and that the distribution models that had ensured songwriter royalties were being disrupted, so that I [...]
How Do You Sell More Hats?
Let’s say you run an online store selling, I don’t know, let’s call it hats. And let’s say that your site gets 100 visitors each and every day. Out of those 100, let’s say 2 of them buy a hat. (For what it’s worth, 2% is a pretty average conversion rate for an un-optimized e-commerce [...]
Measuring the Wrong Things?
An Omniture study covered by InternetRetailer.com apparently shows that most search marketing is managed using superficial metrics. Only 18% of respondents use profit per order to manage keywords, says Michael Chertudi, Omniture’s vice president of demand and interactive marketing. Honestly, this comes as no surprise to me. My experience suggests that most online marketing – [...]
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