Tag Archives: metrics
10 Chrome Extensions for the Savvy Digital Marketer
Everyone here at [meta]marketer is huge on online productivity. Like the rest of the team, I use a good many web-based tools to help facilitate getting a lot of stuff done. As I was setting up a scheduled tweet, it occurred to me that some of our friends might like to see just what tools we [...]
Social Media for Business: Metrics and Risk Management
Last week, I presented at a workshop at Lipscomb University called “Social Media Revolution” along with fellow local social media experts Bill Seaver of MicroExplosion Media and Rob Robinson of McNeely Pigott & Fox. The thrust of my portion of the event was on measurement and risk management, and since these are topics that our [...]
Measuring the Wrong Things?
An Omniture study covered by InternetRetailer.com apparently shows that most search marketing is managed using superficial metrics. Only 18% of respondents use profit per order to manage keywords, says Michael Chertudi, Omniture’s vice president of demand and interactive marketing. Honestly, this comes as no surprise to me. My experience suggests that most online marketing – [...]
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