Tag Archives: online marketing

Causes, the Facebook Bra Color Meme, and Effective Social Marketing

[meta]marketer founder and CEO Kate O’Neill is interviewed in the Tennessean this morning about social media and networking for cause marketing and awareness: When women throughout the country were advertising their bra colors for breast cancer awareness on Facebook last week, posting single-word status updates such as “yellow,” “chartreuse” and “none,” local marketing exec Kate [...]

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Slides from 'Social Media 101' presentation

This morning I gave a talk on the basics of social media which was co-presented by Nashville Technology Council and Digital Nashville. You can see the slides from that presentation here: Social Media 101 View more presentations from Kate O’Neill. You can also access the handout I gave attendees to help them plan their social [...]

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Simplicity Sells.

I’m a big fan of Dr. Flint McGlaughlin at Marketing Experiments. I spoke at their Selling Online Subscriptions Summit in ’08 and was invited to attend and listen to all the other speakers; his keynote alone was enough to make the whole conference worthwhile. The thrust of his message is encapsulated, for me, in this [...]

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Measuring the Wrong Things?

An Omniture study covered by InternetRetailer.com apparently shows that most search marketing is managed using superficial metrics. Only 18% of respondents use profit per order to manage keywords, says Michael Chertudi, Omniture’s vice president of demand and interactive marketing. Honestly, this comes as no surprise to me. My experience suggests that most online marketing – [...]

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