Tag Archives: analysis & intelligence
Klout and the business of vanity analytics
The Tennessean newspaper ran a front-page piece this weekend called Klout measures online influence. It examines the role of Klout, an online influence measurement service, in social media usage and cites a number of Nashville-area social media heavy users (including myself and my good friends Dave Delaney, Rex Hammock, Courtenay Rogers, and Steve Chandler) and their relatively high Klout scores. Whenever the [...]
How does your company capture institutional knowledge?
Here at [meta]marketer, we’ve begun using an Evernote notebook called “[m]m smartzz” to flesh out some thinking around concepts that surface repeatedly in client interactions, so we have a shared understanding of these areas. The one I was just adding today is about taxonomies. It begins: A taxonomy organizes concepts and presents a representation of categories [...]
Consistency does not mean conversion effectiveness
Blurted out during a planning session and presented here for your consideration: “Consistency is almost never a factor in conversion effectiveness.” By that I meant that just because a button works on one page, it won’t necessarily be the winning button for another page. Just because a message resonates with one audience, it won’t necessarily be [...]
Evernote for Chrome article clipping: SLICK.
I’m a longtime Evernote user. I love me some Evernote. I use all the extensions, add-ins, APIs, and whatever I can to maximize my use of that tool, and my note count proves it: 17,811 as of this posting. So when I tell you that this latest feature in the Chrome browser extension for Evernote [...]
Patient Experience, Social Media, and Analytics
On Sunday, I spoke at the Cleveland Clinic Patient Experience: Empathy and Innovation Summit on a panel about social media analytics. It was an honor to be asked to speak at such a prestigious event. My co-panelists were Jeff Rohrs from ExactTarget, Debra Beaulieu from Fierce Practice Management, and Lance Hill from Within3. They were [...]
![[meta]marketer on LinkedIn](http://static01.linkedin.com/scds/common/u/img/webpromo/btn_cofollow_badge.png){kind=icon}