Tag Archives: business data
[meta]marketer all OVER the news
It’s been a cool few weeks here at [meta]marketer, and not just because of the welcome change in the weather here in Nashville… although that’s helping, I won’t lie. But no, the cool stuff I’m talking about has to do with starting to be recognized as a great company with a great leader. Case in point, [...]
Test Everything… or Not?
Seth Godin today writes: Netflix tests everything. [...] Except they didn’t test the model of renting DVDs by mail for a monthly fee. [...] And they didn’t test the idea of betting the company on a switch to online delivery. The three biggest assets of the company weren’t tested, because they couldn’t be. Sure, go [...]
Dusting Off Our Crystal Ball for CMO.com’s 2011 Marketing Predictions
Looking at what is likely for 2011, I have the distinct impression that some of what was predicted to happen in 2010 is really more suited to the circumstances of 2011, such as the real growth of marketing analytics and web optimization. So when CMO.com asked for me for my predictions for 2011, I was [...]
On Data, Ferris Bueller, and Art
Our CEO Kate O’Neill has a guest blog post up today at the Nashville Technology Council site, and she’s drawing some unorthodox parallels between data insights and art: The name for this technique in art is pointillism. By creating many small dots of color, the artist can create the overall impression of an image in [...]
No Shoes, No Shirt, No Email Address History, No Service?
An article in today’s InternetRetailer.com daily news called “Why retailers can probably trust consumers with lots of Facebook friends” caught my eye: Accertify announced today a deal to incorporate into its fraud-screening process data from Rapleaf, a company that has indexed over 600 million e-mail addresses, and tracks such information as how many social network [...]
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