Tag Archives: business data

Measuring the Wrong Things?

By Kate O'Neill | Published April 10, 2009

An Omniture study covered by InternetRetailer.com apparently shows that most search marketing is managed using superficial metrics. Only 18% of respondents use profit per order to manage keywords, says Michael Chertudi, Omniture’s vice president of demand and interactive marketing. Honestly, this comes as no surprise to me. My experience suggests that most online marketing – [...]

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Data geekery, movie style

By Kate O'Neill | Published October 12, 2006

You’ve heard about the Netflix prize, right? (If you haven’t, the short version is: Netflix is offering $1 million prize for anyone who can come up with a substantial improvement to their recommendations engine.) I’m especially interested because 1) I am a former Netflix employee*, and I loved my work there; 2) I am a [...]

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