Category Archives: news articles
The essence of Nashville, and marketing optimization as a culture of openness
Milt Capps of VentureNashville.com has linked again today to the interview of me he ran a month ago. And that’s super-cool, but check out the blurb (click the image to enlarge): I’m all for being called wise. But then I have to admit that I don’t know what “tyro’s” are. Nonetheless, what Milt is [...]
[meta]marketer all OVER the news
It’s been a cool few weeks here at [meta]marketer, and not just because of the welcome change in the weather here in Nashville… although that’s helping, I won’t lie. But no, the cool stuff I’m talking about has to do with starting to be recognized as a great company with a great leader. Case in point, [...]
Dusting Off Our Crystal Ball for CMO.com’s 2011 Marketing Predictions
Looking at what is likely for 2011, I have the distinct impression that some of what was predicted to happen in 2010 is really more suited to the circumstances of 2011, such as the real growth of marketing analytics and web optimization. So when CMO.com asked for me for my predictions for 2011, I was [...]
Causes, the Facebook Bra Color Meme, and Effective Social Marketing
[meta]marketer founder and CEO Kate O’Neill is interviewed in the Tennessean this morning about social media and networking for cause marketing and awareness: When women throughout the country were advertising their bra colors for breast cancer awareness on Facebook last week, posting single-word status updates such as “yellow,” “chartreuse” and “none,” local marketing exec Kate [...]
Will Google's New Music Service Affect Your Business? Surprise: It Might.
When I first moved to Nashville in February of 2003, I was in pursuit of a dream: I wanted to develop my songwriting and write hits. It did not escape my notice that the industry was changing, even then, and that the distribution models that had ensured songwriter royalties were being disrupted, so that I [...]
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