Category Archives: marketing & ads
A New Year’s Resolution for Online Marketing
Since everyone is coming back for the New Year, talking about what 2011 is going be like and maybe doing a little soul-searching, I thought I’d share a New Year’s Resolution that you can borrow for your business. It’s a two parter. In 2011 I resolve to figure out what matters to my business and [...]
Beware of the Phone-Wielding Consumer
via Rob Cottingham. Oh, I’ve totally done this. Don’t be surprised if this is the next trend everyone can’t stop talking about. Have you started thinking about your mobile strategy yet?
How Viral Marketing is Like Writing a Hit Song
Many of you reading this know I’m a songwriter in my spare (ha!) time. I haven’t had any hits, but that doesn’t mean I haven’t written any. That’s not just a rationalization; it’s a relevant insight into how viral marketing works. Is viral marketing something you can make happen or is it something that just [...]
In Which I Am Apparently Jaded
This morning, First Tennessee sent out email to its customers (my mortgage is with them) with its ‘Tell Us Your Dream’ promotion. In 50 words or less, you describe your dream and you will be entered to win $100,000. Maybe I’m just too jaded by being on the other end of marketing promotions like this, [...]
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