Category Archives: marketing & ads
Beautiful one-second videos show us creative marketing possibility
Montblanc held a contest seeking submissions for “one-second videos” and the compiled results are stunning: Seconds Of Beauty – 1st round compilation from The Beauty Of A Second on Vimeo. Perhaps you think of Montblanc as a pen company first and foremost, but this is a promotion for the chronograph. And it is yet another [...]
Connecting with your audience
While we’re not an advertising agency, part of the work we do with our clients deals with knowing your audience well enough to know how to reach them and what will be an effective message when you do. This coffee sleeve, which I picked up at Drinkhaus, my favorite neighborhood coffee shop, promotes a fun [...]
A New Year’s Resolution for Online Marketing
Since everyone is coming back for the New Year, talking about what 2011 is going be like and maybe doing a little soul-searching, I thought I’d share a New Year’s Resolution that you can borrow for your business. It’s a two parter. In 2011 I resolve to figure out what matters to my business and [...]
Beware of the Phone-Wielding Consumer
via Rob Cottingham. Oh, I’ve totally done this. Don’t be surprised if this is the next trend everyone can’t stop talking about. Have you started thinking about your mobile strategy yet?
How Viral Marketing is Like Writing a Hit Song
Many of you reading this know I’m a songwriter in my spare (ha!) time. I haven’t had any hits, but that doesn’t mean I haven’t written any. That’s not just a rationalization; it’s a relevant insight into how viral marketing works. Is viral marketing something you can make happen or is it something that just [...]
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