With the year coming down to a close, we thought it would be fitting to share a modest list of some of the things each of us has learned this year. With me being the newest addition to the team, I was chosen to share first. Please bear with me as I make my [meta]marketer blog debut.
I’ve learned a whole lot about SEO, but I still can’t explain it.
Well, I can…but it’s not easy. It would require some time investment, some diagrams and a few graphs. Such is the curse of anyone providing SEO services. There are so many layers, levels and pre-conceived notions around and about what SEO is, and most people inquiring about services have walls built up on misconceptions. Being the client happiness manager, its a huge part of my job to help break down those walls and aid our client in understanding the theory behind what we do, why we do it, and how their company can benefit greatly from it. Personally, I’m still working on it, but I’m getting better with each meeting.
I’ve expanded my vocabulary and learned a whole plethora of new technology & marketing terms.
ROI, meta tags, link seed, SERP, acquisition, KPI – it’s all new…and the list is rapidly growing. I was a biology major in college and have been taking care of exotic animals and crazy musicians since then. Ask me about hand raising psittacines, how to prevent or treat hemochromatosis and Sarcocystosis or advancing a 10 date European tour 3 days before the band leaves and I’m your girl. But tracking keywords and digesting analytical data? This has been all new territory for me and I’ve had a lot of fun learning this nerdy language. I’ve gained this competitive fascination around where a certain site is raking for a certain keyword. I’m fascinated by how many visitors are spending what amount of time on this page and that page. My searcher experience focused, data driven marketing brain has been engaged and it’s exciting.
It’s awesome. That’s all.
I’ve gotten to know my first Mac.
I know its crazy to think that there are still people out there who own and work from PC’s, but I was one of them. I had been slowly learning Mac programs over the years, but when starting this job, I was handed down my husband’s MacBook Pro. I’ve finally been inducted into the cool club! My eyes have been opened to Pages, Numbers, the Omni Group Suite (which I love) and a multitude of keyboard shortcuts. That doesn’t mean I’m not occasionally asking our resident Apple Guru, Josh, to remind me how to do a screenshot, to tighten a loose screw or how to get all of my open windows back into one space, because we all do.
I’ve become a project manager.
I’ve managed musicians, I’ve managed offices, I’ve managed relationships and I’ve managed wild animals, but managing a complex project is a whole new bag of worms. I’m one of those odd types that loves to take on something like this, so I’m extremely grateful that I was given this opportunity. I’m learning to love online apps like Harvest, Yammer and dimdim. Quickbooks? Not so much, but I’m working on it. I’m learning how to keep everyone on track for deadlines and budgets and keeping open communication when were not always working from the same location. I’m learning how to take more and more off of my teams shoulders, freeing them up to do what they’re really good at.
All of the small things.
- Working from coffee shops is a great way to dominate the mayorships on Foursquare (I was proud of my lengthy run as mayor of Casablanca).
- There is always time in the day to watch a .gif of a cat peering at you from inside a box.
- Don’t ever get anyone’s attention by squirting them in the face with silly string.
- You can fit 5 desks in a 250 square foot office. It’s not the most comfortable thing in the world, but it works.
- I really want an iPad, and not just for the fun of it. I could do a LOT of work on it. Really, I could.
And the list goes on and on. I’ve had a challenging and engaging 2010, and here’s to 2011 looking the same.