Connecting with your audience

While we’re not an advertising agency, part of the work we do with our clients deals with knowing your audience well enough to know how to reach them and what will be an effective message when you do.

This coffee sleeve, which I picked up at Drinkhaus, my favorite neighborhood coffee shop, promotes a fun seasonal event that patrons of independent coffee shops are probably going to want to know about. The event’s organizers printed these and distributed them, I’m told, all around town to locally-owned coffee shops. For the price of design and printing, they have a memorable vehicle for communicating with an audience that’s already, by their presence in an independent coffee shop, demonstrated an interest in supporting local, independent goods.

It’s a good reminder to think about the unconventional ways we can reach our audiences.