I spoke this morning at a Williamson County Chamber of Commerce event on a marketing and PR panel with Keith Miles, partner at McNeely Pigott & Fox Public Relations and Mark Cleveland, CEO of Swiftwick Socks, with Dan Ryan of Ryan Search & Consulting as moderator.
During the wrap up, Mark drew down a challenge to me and Keith to publish what we are reading, or what our current sources of learning are.
Since [meta]marketer is all about getting smarter, I am totally down with this challenge. As someone who regularly bites off more reading than I can chew, I’m a little nervous about revealing just how insane I am when it comes to the number of books I am ever “currently reading” at any one time.
It’s funny and: if you saw the foreboding stack of books on my bedside table, you would laugh. (In fact, here’s a fairly recent photo I posted to my Facebook profile of that stack. If you’re a book junkie like me, you will not be surprised to learn that it has only grown since then.)
And then there are all the e-books. Oh, I’m not kidding, it’s embarassing.
Anyway, here are a few of those:
- In Pursuit of the Unknown: 17 Equations That Changed the World
- The Joy of x: A Guided Tour of Math, from One to Infinity
- The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets
- Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
- The Startup Playbook
So that’s enough confession about me and my craziness. What are YOU reading to make you think?