Tag Archives: agencies
10 Things I Learned in 2010: Kate O’Neill
Most of what I learned in 2010 had to do with — surprise, surprise! — running a business. I’ve been a consultant and solopreneur a few times in my past, but until I started [meta]marketer in early 2009 I had never begun a venture with the mindset that I was creating something that could potentially [...]
The Algorithm is Not the Goal
Every day there are new adventures in the SEO quest to understand Google’s algorithm. Yesterday, Andy Beal reported on an interview Eric Enge conducted with Matt Cutts, head of Google’s webspam team, and the big news was that 301 redirects (if you don’t know what they are, just think of when you enter a web [...]
Why the Agency Utilization Model is Flawed
Since starting [meta]marketer, I’ve been naturally having a lot of conversations with people about why I’ve chosen to work with freelancers instead of building what people inevitably call “a real agency.” Most people guess it’s to reduce overhead. That’s a good guess, but it isn’t the real reason. The real reason is a nasty little [...]
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