Tag Archives: management
10 Things I Learned in 2010: Kate O’Neill
Most of what I learned in 2010 had to do with — surprise, surprise! — running a business. I’ve been a consultant and solopreneur a few times in my past, but until I started [meta]marketer in early 2009 I had never begun a venture with the mindset that I was creating something that could potentially [...]
Why Startups Succeed, Why Startups Fail
I was meeting with someone recently who asked if I have any advice about what causes startups to succeed or fail. At first blush, it’s a funny question to ask someone who’s starting up a company; I mean, I should really be the one seeking advice. On the other hand, I have been involved in [...]
Why the Agency Utilization Model is Flawed
Since starting [meta]marketer, I’ve been naturally having a lot of conversations with people about why I’ve chosen to work with freelancers instead of building what people inevitably call “a real agency.” Most people guess it’s to reduce overhead. That’s a good guess, but it isn’t the real reason. The real reason is a nasty little [...]
Best Interview Question Ever: Leadership vs. Management?
Image by lumaxart via Flickr During a recent phone interview, I was asked “What’s the difference between leadership and management?” Have you ever stopped to think about it? I’m a little embarrassed to say that I haven’t. I think I muttered something about servant leadership, and how as a manager I’ve always tried to make [...]

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