Tag Archives: audience analysis

Analytics are People, and other lessons from my internship at [meta]marketer

By Jameson Elder | Published March 8, 2012

I came on as an intern with [meta]marketer about 9 months ago, about to graduate college and ready to make my attempt to conquer the world. Like many college grads, I was fairly clueless about “the real world”, especially when it came to marketing analytics. My concept of marketing analytics was solely constructed around the [...]

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Klout and the business of vanity analytics

By Kate O'Neill | Published December 19, 2011

The Tennessean newspaper ran a front-page piece this weekend called Klout measures online influence. It examines the role of Klout, an online influence measurement service, in social media usage and cites a number of Nashville-area social media heavy users (including myself and my good friends Dave Delaney, Rex Hammock, Courtenay Rogers, and Steve Chandler) and their relatively high Klout scores. Whenever the [...]

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