Tag Archives: conversion optimization
Pubcon New Orleans 2013: Marketing Optimization is Getting Attention
I just got back from Pubcon in New Orleans. If you’ve never been to a conference geared at Internet marketing ninjas, allow me to paint a picture. Many of the conversations involve the finer points of Google’s latest algorithm tweak, or whether having any paid links at all is inherently bad, or comparisons of hosting services [...]
Consistency does not mean conversion effectiveness
Blurted out during a planning session and presented here for your consideration: “Consistency is almost never a factor in conversion effectiveness.” By that I meant that just because a button works on one page, it won’t necessarily be the winning button for another page. Just because a message resonates with one audience, it won’t necessarily be [...]
Conversion Conference East 2011: So glad I went
Have you attended conferences where the content isn’t very good, the speakers seem to be holding back their best stuff, you don’t walk away having learned much, and you wonder why you wasted your time? I certainly have. But this past week does not get added to my dark mental list of such events. This [...]
New post on CMO.com: “filter bubbles,” personalization, and behavioral targeting
Our own Kate O’Neill has a new article up at CMO.com, and it’s the top story today: Narcissism: Personalization’s Flip Side? It plays off of the Eli Pariser “filter bubbles” TED talk, so if you haven’t seen that, you’ll probably want to watch that first.
Will Kate O’Neill be speaking at a conference near you?
I’ve been so busy traveling around speaking at conferences and meeting with prospective clients and keeping up with our current client work and pushing to do everything better that I’ve neglected to update this blog with some of these same goings-on. And there have been quite a few! First, though, I want to tell you [...]
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