Tag Archives: conversion optimization
Conversion Conference East 2011: So glad I went
Have you attended conferences where the content isn’t very good, the speakers seem to be holding back their best stuff, you don’t walk away having learned much, and you wonder why you wasted your time? I certainly have. But this past week does not get added to my dark mental list of such events. This [...]
New post on CMO.com: “filter bubbles,” personalization, and behavioral targeting
Our own Kate O’Neill has a new article up at CMO.com, and it’s the top story today: Narcissism: Personalization’s Flip Side? It plays off of the Eli Pariser “filter bubbles” TED talk, so if you haven’t seen that, you’ll probably want to watch that first.
Will Kate O’Neill be speaking at a conference near you?
I’ve been so busy traveling around speaking at conferences and meeting with prospective clients and keeping up with our current client work and pushing to do everything better that I’ve neglected to update this blog with some of these same goings-on. And there have been quite a few! First, though, I want to tell you [...]
Article on CMO.com: “Empathetic Optimization: A Kinder, Gentler Approach To Profits”
I’ve been remiss in announcing here that I have an article featured on CMO.com: Empathetic Optimization: A Kinder, Gentler Approach To Profits. It went up two weeks ago and is still featured as one of the most popular articles on the site. What is empathetic optimization, you might wonder? From the article: “It’s a disciplined [...]
Waterfall vs. Optimization
Tom Fishburne nails it again: As he says in the accompanying post, the “waterfall” approach is a terrible fit for web project management: We couldn’t predict all of the potential issues when we first wrote a brief. So, requirements would inevitably change and we’d uncover issues too late to do anything about them. We would [...]
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