Tag Archives: conversion optimization
Waterfall vs. Optimization
Tom Fishburne nails it again: As he says in the accompanying post, the “waterfall” approach is a terrible fit for web project management: We couldn’t predict all of the potential issues when we first wrote a brief. So, requirements would inevitably change and we’d uncover issues too late to do anything about them. We would [...]
How Do You Sell More Hats?
Let’s say you run an online store selling, I don’t know, let’s call it hats. And let’s say that your site gets 100 visitors each and every day. Out of those 100, let’s say 2 of them buy a hat. (For what it’s worth, 2% is a pretty average conversion rate for an un-optimized e-commerce [...]
Simplicity Sells.
I’m a big fan of Dr. Flint McGlaughlin at Marketing Experiments. I spoke at their Selling Online Subscriptions Summit in ’08 and was invited to attend and listen to all the other speakers; his keynote alone was enough to make the whole conference worthwhile. The thrust of his message is encapsulated, for me, in this [...]