Tag Archives: searcher experience optimization
Google Instant Previews: Unanswered Questions
Known Unknowns That Affect Your Searchers and Site Now that we’ve had Google Instant Previews for a week a little more information about how they work has come to light, but there are still some things we don’t know that will affect the experience of searchers looking for your site. It may seem laborious to [...]
Google Instant, the Searcher Experience, and How It All Plays Out
Like everyone else who works in search marketing, we’ve been paying close attention to the launch of Google Instant, but unlike a lot of what we’re hearing in the search marketing community, we’re seeing it more as a new facet of search experience to understand and work with rather than an ‘OMG the sky is [...]
The Algorithm is Not the Goal
Every day there are new adventures in the SEO quest to understand Google’s algorithm. Yesterday, Andy Beal reported on an interview Eric Enge conducted with Matt Cutts, head of Google’s webspam team, and the big news was that 301 redirects (if you don’t know what they are, just think of when you enter a web [...]
Will Google's New Music Service Affect Your Business? Surprise: It Might.
When I first moved to Nashville in February of 2003, I was in pursuit of a dream: I wanted to develop my songwriting and write hits. It did not escape my notice that the industry was changing, even then, and that the distribution models that had ensured songwriter royalties were being disrupted, so that I [...]
Why Are You Doing SEO?
Our team’s Yammer was heating up a few days ago with a discussion about “link sniping.” This practice, along with others endlessly debated by dozens of SEOs of varying shades of hat (think cloaking, PageRank sculpting, siloing, etc.), is a niche practice known only to people who are competitive within the world of search engine [...]
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