Tag Archives: search marketing
Google Instant, the Searcher Experience, and How It All Plays Out
Like everyone else who works in search marketing, we’ve been paying close attention to the launch of Google Instant, but unlike a lot of what we’re hearing in the search marketing community, we’re seeing it more as a new facet of search experience to understand and work with rather than an ‘OMG the sky is [...]
Will Google's New Music Service Affect Your Business? Surprise: It Might.
When I first moved to Nashville in February of 2003, I was in pursuit of a dream: I wanted to develop my songwriting and write hits. It did not escape my notice that the industry was changing, even then, and that the distribution models that had ensured songwriter royalties were being disrupted, so that I [...]
Measuring the Wrong Things?
An Omniture study covered by InternetRetailer.com apparently shows that most search marketing is managed using superficial metrics. Only 18% of respondents use profit per order to manage keywords, says Michael Chertudi, Omniture’s vice president of demand and interactive marketing. Honestly, this comes as no surprise to me. My experience suggests that most online marketing – [...]
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