Category Archives: search
The Google Instant Preview Issue Isn’t Resolved
You Won the Battle, Lost the War We’ve been discussing Google Instant Previews (here and here) and just a few of the concerns they introduce for businesses on the web. The outcry caused when it was discovered that the Google Web Preview Agent was executing the Google Analytics Javascript and logging visits – and thereby affecting [...]
Google Instant Previews: Unanswered Questions
Known Unknowns That Affect Your Searchers and Site Now that we’ve had Google Instant Previews for a week a little more information about how they work has come to light, but there are still some things we don’t know that will affect the experience of searchers looking for your site. It may seem laborious to [...]
Google Instant, the Searcher Experience, and How It All Plays Out
Like everyone else who works in search marketing, we’ve been paying close attention to the launch of Google Instant, but unlike a lot of what we’re hearing in the search marketing community, we’re seeing it more as a new facet of search experience to understand and work with rather than an ‘OMG the sky is [...]
The Algorithm is Not the Goal
Every day there are new adventures in the SEO quest to understand Google’s algorithm. Yesterday, Andy Beal reported on an interview Eric Enge conducted with Matt Cutts, head of Google’s webspam team, and the big news was that 301 redirects (if you don’t know what they are, just think of when you enter a web [...]
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