Tag Archives: targeting
How Do You Sell More Hats?
Let’s say you run an online store selling, I don’t know, let’s call it hats. And let’s say that your site gets 100 visitors each and every day. Out of those 100, let’s say 2 of them buy a hat. (For what it’s worth, 2% is a pretty average conversion rate for an un-optimized e-commerce [...]
Posted in marketing analytics
Also tagged conversion optimization, marketing, user experience, web analytics, web site optimization
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No Shoes, No Shirt, No Email Address History, No Service?
An article in today’s InternetRetailer.com daily news called “Why retailers can probably trust consumers with lots of Facebook friends” caught my eye: Accertify announced today a deal to incorporate into its fraud-screening process data from Rapleaf, a company that has indexed over 600 million e-mail addresses, and tracks such information as how many social network [...]
Posted in customer experience, technology
Also tagged business, business data, customer data, customer experience, e-commerce, metrics & analytics
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