Monthly Archives: April 2009
Your Feedback on Customer Feedback
I have just finished writing up a long-ish post over at Corporate Idealist about how to get customer input. It’s chock-full of years of my experience in drawing feedback out of sometimes reluctant customers. If you have a moment, I’d love it if you stopped by there and left a comment with anything I might [...]
Smart Marketing Moves for Iridesco's Harvest
I recently asked on Twitter what tool folks recommended for time tracking, invoicing, and project management. A lot of people suggested Basecamp, but I’ve used it with multiple clients and it doesn’t really cover what I’m interested in. Several people suggested Harvest, which I’d never heard of, but from the overview on the web site, [...]
Measuring the Wrong Things?
An Omniture study covered by InternetRetailer.com apparently shows that most search marketing is managed using superficial metrics. Only 18% of respondents use profit per order to manage keywords, says Michael Chertudi, Omniture’s vice president of demand and interactive marketing. Honestly, this comes as no surprise to me. My experience suggests that most online marketing – [...]
Q&A for Public Speaking Engagement Today
A few months ago, I was asked by Liz Jenkins of A Fresh Space to speak at a meeting of the National Association of Professional Organizers about SEO, blogging, and other social media as it relates to improving web presence. I’m not going to be coy about it: I love public speaking. (I’m available for [...]
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